British esports organization EXCEL ESPORTS has announced Sony as the official smartphone supplier for its Fortnite activities. The partnership will focus on EXCEL’s Fortnite pro Jaden “Wolfiez” Ashman, promoting Sony’s Xperia smartphone brand across a series of content pieces. The companies will also host product giveaways.
While most pro players compete on PC, Fortnite is a multi-platform game that can also be played on mobile. According to a release, the partnership will highlight the capabilities of Sony’s smartphone line as the ideal play experience for the game on mobile.
Excel has secured a number of partnership deals so far in 2021 including fitness equipment company Eleiko, energy drink brand Beyond NRG, and Chupa Chups.