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eSports

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What is eSports?

eSports describes the world of competitive, organized video gaming. Competitors from different leagues or teams face off in the same games that are popular with at-home gamers, typically – multiplayer video games.

JingDong Signs Two-Year Strategic Partnership With TJ Sports

April 29, 2021

Chinese e-commerce platform Jing Dong has signed a two-year strategic partnership with China’s League of Legends operator TJ Sports. The financial terms of the deal were not disclosed. As part of the deal, ...

ESL Gaming Renews and Expands Partnership With DouYu

April 28, 2021

ESL Gaming announced Tuesday that it will continue its partnership with Chinese live streaming platform DouYu. The financial terms of this renewed partnership were not disclosed. Under the extended and expa...

LOUD Signs Brazilian Rapper ‘GUXTA’ and Enters Music Business

April 28, 2021

Brazilian esports organization LOUD, known for its content production that breaks records across platforms, has officially entered the music business through the signing of Brazilian rapper Gustavo “GUXTA” So...

Huya Signs $310M, Five-Year Media Rights Deal With TJ Sports for Chinese LoL Competitions

April 28, 2021

Chinese live-streaming platform Huya has signed a media rights deal with China’s League of Legends operator TJ Sports, which grants the platform exclusive broadcasting, video-on-demand, and distribution right...

Mission Control Partners with HyperX and Launches U.S. Parks and Recreation Esports Championship

April 27, 2021

Mission Control GG, a startup focused on gathering communities via esports, has announced the U.S. Parks and Recreation Esports Championship (USPREC). The tournament, which is being presented by peripherals fi...

Lenovo Renews Sponsorship Deal with Circuito Brasileiro de Counter Strike

April 27, 2021

Computer manufacturer Lenovo has renewed its sponsorship deal with the Circuito Brasileiro de Counter Strike (CBCS). As a result of the renewal, the firm’s Legion brand will be promoted throughout the tourname...

Arizona Cardinals Quarterback Kyler Murray Joins FaZe Clan

April 26, 2021

FaZe Clan, the North American gaming content and competitive esports organization, announced that Arizona Cardinals quarterback Kyler Murray as its newest member. The announcement was made via video showing R...

Team Nigma Secures Long-Term Etihad Airways Partnership

April 26, 2021

Abu Dhabi-based esports organisation Team Nigma has announced a long-term partnership with international airline Etihad Airways. The partnership signifies Etihad Airways’ first foray into esports. Activations...

Monster Energy and Evil Geniuses Renew Partnership for 11th Consecutive Year

April 23, 2021

Esports organization Evil Geniuses has completed its 10th year of partnership with Monster Energy, renewing the deal for an 11th. To highlight 10 years of partnership, Evil Geniuses will share retrospective c...

FGC event Red Bull Kumite heads to London in May 2021

April 23, 2021

Energy drinks firm Red Bull has announced that its Fighting Game Community (FGC) LAN event, Red Bull Kumite, will take place in London on May 22nd – 23rd at the Red Bull Gaming Sphere. Day one of Red Bull Ku...