Huya Signs $310M, Five-Year Media Rights Deal With TJ Sports for Chinese LoL Competitions

Chinese live-streaming platform Huya has signed a media rights deal with China’s League of Legends operator TJ Sports, which grants the platform exclusive broadcasting, video-on-demand, and distribution rights in China to the League of Legends Pro League (LPL), League of Legends Development League (LDL), and LPL All-Star event. According to Huya’s Form 20-F report, the deal was purchased for ¥2,013M RMB ($310M USD) total price.

The broadcasting rights deal is for a five-year term starting from 2021-2025, while the VOD rights is a  three-year deal.

In addition, Huya can also produce promotional videos and written content, such as replays, highlights, news and commentary, which is based on TJ Sports-authorized League of Legends resources, Riot Games told The Esports Observer.

In August 2020, Chinese live streaming platform Bilibili signed an exclusive three-year media rights deal with Riot Games for all International League of Legends competitions, including League of Legends World Championship, Mid-Season Invitational, and All-Star event.

bitcoin
Bitcoin (BTC) $ 41,765.00 3.43%
ethereum
Ethereum (ETH) $ 3,168.06 5.41%
binance-coin
Binance Coin (BNB) $ 470.73 6.10%
tether
Tether (USDT) $ 1.00 0.18%
cardano
Cardano (ADA) $ 1.53 8.41%
usd-coin
USD Coin (USDC) $ 1.00 0.30%
solana
Solana (SOL) $ 138.31 6.27%
xrp
XRP (XRP) $ 0.754716 3.31%
terra-luna
Terra (LUNA) $ 76.57 10.62%
polkadot
Polkadot (DOT) $ 25.37 8.43%
S&P 500  ^GSPC 
$4,662.85  $3.82  (0.08%)
Dow Jones Industrial Average  ^DJI 
$35,911.81  $201.79  (-0.56%)
NASDAQ Composite  ^IXIC 
$14,893.75  $86.95  (0.59%)
Russell 2000  ^RUT 
$2,162.46  $3.02  (0.14%)
Crude Oil Feb 22  F*CL.NYM 
$84.30  $0.4800  (0.57%)
   
$0.0000  $0.0000  (0.00%)