e.l.f. Cosmetics and Mexican restaurant chain Chipotle launched a collaboration this week that cross-crossed brands to create special limited-edition products with the help of popular influencers and streamers, all in the name of celebrating International Women’s Day.
The products included a line of cosmetics inspired by popular Chipotle ingredients, branded and packaged with the restaurant chain’s logos and colors, and a special menu item, a vegan dish called the “Eyes. Chips. Face. Bowl” (which aligns with e.l.f.’s focus on animal-free, cruelty-free cosmetics).
On Thursday at 8 p.m. EST, popular Australian streamers Loserfruit and Fasffy, along with e.l.f. Cosmetics’ Anna, will get together for a “GAME-UP,” a gaming & makeup/makeover live stream on Loserfruit’s Twitch channel. In between playing games, participants will try out the limited-edition line of makeup, and consume Chipotle.
Earlier in the week, popular drag queens Trixie and Kim Chi co-hosted a special event on YouTube where they used the e.l.f. line while consuming Chipotle on air.
The Chipotle “Eyes. Chips. Face. Bowl” will be available at participating restaurants until March 17. More information on the limited-edition e.l.f. X Chipotle line can be found here.