The Betfair US division of Paddy Power Betfair has entered into sports betting partnerships with racetracks in New Jersey and New York.
Under the deals, Betfair US will provide a full suite of sports betting products to Meadowlands Racetrack in New Jersey and Tioga Downs in New York.
Both agreements include retail, online and mobile services.
Neither New Jersey nor New York have legalised full-service sports betting, but both states are actively seeking to regulate such activities.
Yesterday (Thursday), the New Jersey Assembly and Senate unanimously passed a bill to allow full-scale sports betting, with the bill now only requiring sign-off from to state Governor Phil Murphy.
The double deal comes after Paddy Power Betfair last month purchased FanDuel, in an agreement that will see the daily fantasy sports firm merge with Betfair US.
Kip Levin, chief executive of Betfair US, said: “We could not be more excited to partner with Jeff Gural and his partners for sports betting in New Jersey and New York.
“Meadowlands Racetrack has the potential to be among the best, if not the best, sports betting venues in the US.
“Combining these premier facilities with the global sports betting prowess of Paddy Power Betfair is a great match and will enable us to bring an unparalleled sports betting experience to customers in the northeast.”