Australian Artist Tash Sultana Celebrates New Album With Loserfruit, Fortnite Activation

Australian singer-songwriter Tash Sultana will officially launch a new map in Fortnite to celebrate the recent release of her latest album, TERRA FIRMA. The map was created by Germany-based LootMate, a company that focuses on creating branded content inside games for “brands and music artists,” with a design inspired by the album’s visuals originally designed by artist Pat Fox.

A preview event for the map will be hosted on Twitch by popular Australian streamer Loserfruit on Tuesday at midnight (Wednesday at 3 p.m. EADT in Australia).

Terra Firma, the second studio album from Sultana, was officially launched on Feb. 19, through record label Lonely Lands Records and is being distributed in Australia by Sony Music Australia.

Sultana is the first Australian artist to help create a map within Epic Games’ popular battle royale game, but not the only one in the country to be involved with Fortnite and Loserfruit; recording artist ASHWARYA is also partnering with Loserfruit and Fortnite in an event to take place on Feb. 28 in conjunction with the Fortnite Champion Series OCE quarterfinals.

The semifinals will follow on March 7, with the finals taking place March 14 at the Australian Open (this year in a virtual sense because of COVID-19).

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