Call of Duty Mobile launches in China. COD Mobile finally made its debut in China on December 25th. According to Niko Partners’ Senior Analyst, Daniel Ahmad, it debuted at No 1 on the iOS game charts, with close to 70 million pre-registration before its debut. Call of Duty Mobile roped in the famous singer, Jay Chou, for its advertisements.
The title was licenced to be launched in China this August, as games had to pass strict Chinese censorship before being released in the region. Although Tencent has previously run Call of Duty: Online for PCs in China, this is the first time that Call of Duty will be applied to most players in China, Daniel Ahmad tweeted.
He also mentioned that Tencent is positioning the title as a key shooter IP, alongside other vital games such as Peacekeeper Elite and CrossFire. The title is developed by Timi Studios (a subsidiary of Tencent Games) and published by Activision/Garena.