Amelco Rebrands Sportsbook Division

Online gaming solutions provider Amelco has rebranded its managed sportsbook solutions division as ‘Amelco Sport’ and ‘Amelco Games’.

Amelco said the new branding is “in recognition of the new divisions separate function” within the firm, with each division offering services complementary to Amelco software solutions.

The new gaming platform will include sportsbook and casino suites exclusively developed for new division clients, in addition to more than 500 games from a number of providers.

Amelco added that the wider aim of the project is to develop a new omni-channel gaming solution.

Amelco Sport and Amelco Games, positioned within Amelco UK Ltd as a separate business unit with several departments, are working on a business development pipeline for 2018 across a number of jurisdictions.

Paul Manning, chief executive of Amelco, said: “We believe the new brands and divisional structure represents the scale of our ambitions as we continue to expand Amelco’s reach and through the growth of our client base and jurisdictions we aim to develop further Amelco position as a leading player in the online gaming B2B market.”

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