Allied Esports Entertainment has secured a $5 million investment from real estate company Brookfield Property Partners.
According to Allied, the new capital will help it roll out its esports venue concept to malls and retail locations.
Brookfield Property Partners will also assist Allied Esports in developing the venues, which are aimed at both amateur and professional players, and will feature PCs, consoles, broadcast and streaming facilities, along with food and beverage and “experiential” retail offerings.
Discussing the investment and partnership, CEO of Allied Esports Entertainment, Frank Ng, said:
“As esports continues a pattern of tremendous growth, infrastructure and the creation of live, in-person experiences for gamers of all levels will become paramount to the overall ecosystem and the communities that are being developed.
“Retail locations like shopping malls are the perfect foundation for this industry innovation and we’re excited to expand our on-mall presence with a global leader like Brookfield Properties.”
The news follows Allied’s announcement of a partnership with Simon Property Group, that will result in an esports venue at the Mall of Georgia – set to open in the second half of the year.