Gaming Innovation Group has announced an agreement with Hard Rock Int’l to open a sportsbook in New Jersey.

Gaming Innovation Group Inc. (GiG) has announced it has signed a Letter of Intent with Hard Rock International with the aim of launching an omni-channel sportsbook in New Jersey.

The sportsbook is scheduled to launch at the recently opened Hard Rock Hotel & Casino, Atlantic City, New Jersey, in Q4 2018.

This latest development comes hot on the heels of GiG acquiring a B2B sports betting license from the UK Gambling Commission, allowing the company to offer its sports betting service to both existing white label customers and external brands operating in the regulated UK market.

New Jersey is leading the way in development of the newly opened US sports betting market, with several operators, including Caesars, DraftKings, FanDuel and William Hill already active in the state. Competition is also heating up on the supplier side of sports gambling, with firms including Kambi and SBTech making the most of the new opportunities.