Online gambling brand 188BET has been announced as Official Asia Sponsor of Formula 1®.
The bookmaker will be featured exclusively throughout the Asian broadcast market until 2024 thanks to the five-season agreement with Interregional Sports Group (ISG).
188BET branding will appear on high tech trackside advertising, that will be broadcast together with bespoke activation and integration across the F1®’s growing digital and social platforms.
The deal also gives 188BET exclusive ownership of the F1® Play predictor app for the Asia sports betting market, and will also be supplied with official F1® betting data via Sportradar.
