Payments solutions specialist Zotapay has pushed ahead with its R&D agenda, integrating Bitcoin on its online payment platform. The addition of the world’s paramount digital currency represents a key opportunity for e-merchants and venues that are now eligible to fully utilize Zotapay’s suite of services.
With a market cap of over $69.3 billion, Bitcoin is the most established cryptocurrency to date. Having recently touched all-time highs, the crypto has gained widespread popularity amongst merchants, venues, and even retail brokerages. Consequently, a growing embrace of Bitcoin has led to a wider acceptance and need for payments processing.
Zotapay’s decision to assimilate Bitcoin capabilities into its online payment platform comes amidst this pent up demand, which can now facilitate streamlined services dedicated to e-merchants. Thanks to this solution, Zotapay will be providing a simplified framework for e-merchants to use Bitcoin payments without running the risk of exchange, in addition to the most used means of payments, i.e. credit card, bank transfer, etc.
The benefits of the integration are manifold, with Zotapay looking to meet the needs of e-merchants that wish to position themselves via alternative means of payment. The decision to embrace and integrate Bitcoin also reflects Zotapay’s ability to rapidly integrate innovative means of payment.
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The adoption of Bitcoin also will help curtail of risk of unpaid payments, much in the same way that cash payment transactions are irreversible and final. Moreover, Bitcoin is a universal payment method and can be made in any jurisdiction, country, or locale on a cross-border basis absent weighty transfer or exchange fees.
Zotapay represents one of the first payments solutions providers to move towards Bitcoin. As Bitcoin’s popularity and overall usage continues to grow, the demand for such payment methods will rise in tandem, a position Zotapay has strategically calibrated its focus to.