The Call of Duty League, getting ready to kick off its April Major, has announced that Zenni is now the Official Eyewear partner for the league. The multi-year partnership will see the league feature Zenni’s signature Blokz blue-blocker lenses, which can reduce eye strain and improve performance by blocking blue light from digital screens.
Financial details of the agreement were not released.
Zenni now becomes the presenting partner for both the 2021 Season April Major to be held on April 7-11 and the 2022 Season Kick-Off Classic. As part of the agreement, the league will highlight Zenni and the Blokz product line during in-season broadcasts, including tournament and post-season previews throughout the duration of the partnership. Also, Call of Duty League casters will wear Zenni products on-air.
Using the partnership as a springboard, Zenni intends to pursue an opportunity to license certain league and team marks for the production of branded eyewear and other mutually agreed upon products in the category.
Zenni, through their new social media channel @Zenni_Gaming.
Additionally, Zenni has created the @Zenni_Gaming social media channels on Twitter and Instagram, in order to showcase key events, giveaways, limited-edition product collaborations, and to give some gameday looks and show major match moments from its teams in esports.