William Hill Links With Microgaming

[image credit : William Hill]

Internet gaming software provider Microgaming has signed a deal to supply British bookmaker William Hill with access to its Flash-based mobile online casino andsoft games platform.

The deal was activated on July 17, according to a Microgaming press release.

The move comes after William Hill’s acquisition earlier this year of the 29% stake in its William Hill Online joint venture held by software developer Playtech for £424m freed the bookmaker from its exclusive deal with Playtech. The UK operator, however, didn’t reply to enquiries on whether it would be announcing further deals with other suppliers in the short term.

“The agreement with Quickfire, powered by Microgaming, will provide our players with world-class gaming content,” William Hill’s Director of Gaming, James Curwen, said in a statement.

“Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely.”

Microgaming Chief Executive Officer Roger Raatgever added, “William Hill is a giant in the world of online gaming, highly recognisable and respectable. Naturally we are thrilled to include it on our list of customers. We are confident that the collaboration between Microgaming and William Hill will prove fruitful for both parties and go from strength to strength.”

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