William Hill Launches New Nevada Mobile App, Canada Features And Told Off By ASA

William Hill has launched version 3.0 of its Nevada-facing sports betting site. New features include the availability of several different parlay cards and enhanced in-play betting functionalities that will be available for every pro (US) football game during the 2013 season.

The bookmaker’s latest mobile betting app is available across all Apple and Google mobile platforms for Nevada residents, users can register at any of 75 full-service William Hill locations throughout Nevada, with deposits possible through William Hill’s ‘Mobile Sports Deposit Hot Spot’, located in any PT’s Tavern or Sierra Gold location.

Joe Asher, William Hill’s US chief executive, said, “We are excited to roll out the recent upgrades to our Mobile Sports app, enhancing what we feel is the best wagering product available to customers in Nevada. Our already popular parlay card offering becomes that much more attractive with its availability from anywhere in the state, and the ability to place in-play wagers at any point during any pro football game this season should be a hit with every football bettor.”

William Hill has also launched new information features for its Canada-facing site to help punters in that market with their football and other international bets. Football articles will be supplied with stats and data, other sports covered will include basketball, tennis, in-play betting and live streaming. In terms of offers, Hills is offering parlay refunds if one team doesn’t get the desired result.

In the UK, the operator  had its wrists slapped by the Advertising Standards Authority with regard to two newspaper adverts it ran in March and April in the Racing Post and the Daily Mirror. The ASA found that the odds quoted by Hills were misleading and ordered the gambling group not to re-run the material.

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