William Hill will look to strengthen its presence in the US capital by rolling out its mobile sportsbook in Washington DC.
The sportsbook complements its retail presence in the city’s Capital One Arena, though will only be available within a two-block radius of that property.
This is due to the regulations passed by the DC Council, which gives the DC Lottery’s Intralot-powered Gambet app exclusive rights to offer mobile wagering across the city.
The app, which is now available for download on Apple or Android devices, offers a range of markets and bet types, such as parlay cards and in-play options.
Its roll-out follows the opening of the operator’s temporary sportsbook at the Capital One Arena in July, with a permanent location in the stadium currently under construction.
This was facilitated by a deal with the stadium’s parent company Monumental Sports & Entertainment, which also owns the Washington Wizards and Washington Mystics basketball franchises, and the National Hockey League’s Washington Capitals.
The retail location has proved particularly successful, consistently outperforming Gambet.
The most recent monthly figures, covering November, revealed that customers staked $13.7m at the sportsbook, compared to $3.9m for Gambet.
This resulted in revenue of $2.7m for the William Hill location, compared to $882,678.04 for its mobile competitor.
As a result of the mobile launch William Hill offers mobile wagering in eight US states – Colorado, Illinois, Indiana, Iowa, Nevada, New Jersey, West Virginia, as well as DC – since launching its first mobile offering in 2012. It also provides trading services for the Rhode Island Lottery’s mobile betting app.