[image credit : Ultimate Media Ventures]
We Are Nations, the esports merchandising company, has signed a long-term global licensing deal with esports and gaming innovation company Ultimate Media Ventures.
The deal will see Tennessee-based We Are Nations license the ULT brand and IP in North America, Europe and other regions worldwide.
Additionally California-based Ultimate Media Ventures will become We Are Nations official marketing agency, working on ULT and other projects. The company did point out that ULT’s partnership with Overwatch League will not be covered by this agreement.
Discussing the news SVP of Strategy at We Are Nations, Trenton Pierson, explained:
“Nations firmly believes that the esports industry thrives on the idea of playing well together and we are extremely excited to partner with UMV to help expand their lifestyle brand around the world.
“At Nations, we have always believed that success in esports merchandising would be less about reacting to production orders, and more about actively building brands. Nate and his team have built a truly authentic brand within the esports world and we are proud to become part of its story”
While Co-founder and Chief Creative Officer of Ultimate Media Ventures, Nate Eckman, added:
“At ULT we believe that in order to create long term brand value for the gaming and esports lifestyle category we ought to build a spirit of collaboration. With We Are Nations, we envision a true partnership that will grow ULT internationally and reach an even larger audience. We are excited to be kicking off 2020 together!”