Unikrn has moved to enhance its presence in the esports market by agreeing a deal to acquire startup LEET.
Terms of the deal were not disclosed, but Unikrn said more details would be released upon final closing.
LEET works with casinos to enable them to run their own in-house esports tournaments and recently linked up with the Downtown Grand in Las Vegas, Nevada, to allow it to become the first casino in the US city to launch an esports offering.
Unikrn said it will now work with LEET to continue to support the casinos and create “new and highly engaging experiences that will help change the casino industry forever”.
Rahul Sood, chief executive and co-founder of Unikrn, said: “Building a presence in Las Vegas is incredibly important to Unikrn. We have been working for two years to build Unikrn, and LEET will help accelerate our business as the world’s best bookmaker for esports.”
Kingsley Edwards, founder and chief executive of LEET, added: “Our company has seen growth throughout 2016 with our casino events business and we’re looking forward to an even better 2017 and beyond with Unikrn.
“It’s clear that casinos are in need of a modern strategy to engage young adults. Unikrn and LEET provide exactly that with our complimentary suite of esports products, community reach, and talented team.”