UltraPlay has moved to strengthen its esports betting service offering with the launch of Loot.bet.
Targeted exclusively at gamers and esports fans, the new platform will enable users to place pre-match and live bets on a range of esports contests such as ‘Dota2’, ‘Counter-Strike’ and ‘Overwatch’.
Loot.bet will be operated by Cyprus-based Livestreem.
Mario Ovcharov, chief marketing officer at UltraPlay, said: “Everyone worked very hard from the beginning until the end in order to achieve this goal and release the project which became Loot.bet.
“I am very excited that I have the advantage of witnessing the everyday progress which the website makes.”