UFC Takes the Fight to NFTs, Reportedly Plans Its Own Cryptoasset

The Ultimate Fighting Championship (UFC) could soon become another league to start selling non-fungible tokens (NFTs) and launch a new cryptocurrency. The mixed martial arts (MMA) organization’s parent company Zuffa has reportedly filed several new trademark applications signaling its intent to jump on the trend.

Josh Gerben, Founder of trademark law firm Gerben Intellectual Property, recently tweeted that the UFC has submitted a number of filings to the US Patent and Trademark Office (USPTO). The filings suggest the league is planning to roll out an app allowing users to manage cryptocurrency and NFTs, as well as a new UFC-branded cryptocurrency.

The latest development could spur a significant source of revenue for the UFC, similarly to how other North American sports leagues have used the NFT technology. These include the National Basket Association (NBA), which is offering digital collectibles under the NBA Top Shot brand. As of April 23, the marketplace attracted 460,000 collectors (a 100x increase year to date) who engaged in more than 4m marketplace transactions, according to the data from the league.

The Major League Baseball (MLB) is also taking part in the trend, as earlier this month, The Topps Company released its NFT collectibles that represent the company’s flagship annual baseball card collection.

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