Twitch enters another broadcasting partnership, this time with Major League Soccer in the United States, to stream their eMLS Cup.
Twitch has sealed the deal on yet another broadcasting partnership, this time with Major League Soccer.
In a one-year partnership that begins next month, MLS will stream the second season of their eMLS Cup on Twitch. Held in conjunction with EA Sport’s FIFA franchise, and serving as a qualifier to the FIFA eWorld Cup, the eMLS Cup started last year and involves 22 of the 24 MLS teams.
Commenting on the new partnership Senior Vice President of MLS Digital, Chris Schlosser, said:
“FIFA is one of the main generators of the fans that we have. If you look at it historically – radio built baseball, television built the NFL and NBA, and the internet is building soccer.”
While DC United Chief Executive and Managing General Owner, Jason Levin, added:
“We are looking to do some esports events – this is something we are taking a hard look at. All of esports is a dramatically growing industry.
“It’s an opportunity to engage our current fans and connect with some younger sports fans who don’t know as much about DC United. It’s an exciting opportunity for us to grow our fanbase more than anything.”
If the way other major sports are harnessing the power of streaming content is anything to go by, the eMLS – Twitch partnership could end up involving much more than simply streaming matches. The possibilities for team produced media content, clips, and even traditional MLS content being integrated are endless.
The 2019 season of the eMLS Cup kicks off on 20th March, at PAX East, Boston.