Game streaming platform Twitch has announced a new marketing partnership for its esports competition brand Twitch Rivals. The partnership with Doritos sees the latter joining PepsiCo brand MTN DEW AMP GAME FUEL and the U.S. Army National Guard as an official marketing partner of Twitch Rivals.
The partnership will begin with Twitch Rivals’ $1M USD charity tournament Twitch Rivals Super Games featuring professional athletes and streamers competing together in Fortnite.
Twitch has been steadily growing its Twitch Rivals brand over the last several years, creating unique competitions that highlight streamers and influencers across a wide array of games.
[image credit : Dexerto]
