Tribal DDB Berlin, the German branch of the Tribal DDB worldwide network of interactive agencies, is to launch a new campaign in the country for bwin.party’s updated online poker service, PartyPoker.
The campaign, which has already successfully launched in the UK, will carry the tagline of ‘The Game is Changing’ and will feature television, online and print advertising.
It will focus the passion that poker games can create, as well as the various new product features that the online poker service offers.
Danish director Martin Aamund will direct the television advert, while Swedish photographer Peter Olsson will oversee the print side of the campaign.
“For bwin.party, we have developed a fully integrated campaign that introduces the brand’s identity through digital and analogue touch points such as out-of-home, online and television,” DDB Tribal Berlin’s chief executive officer, Toby Pschorr, said.