Paddy Power Reveals New Look For Bingo Brand

Irish bookmaker Paddy Power has unveiled a new look for its Paddy Power Bingo online brand as part of a move to attract new players. According to the BingoSupermarket.co.uk website, the new Paddy Power Bingo...

Russell Leaves Paddy Power

Danny Russell has left his role as insight director at Irish bookmaker Paddy Power, according to a report. The Research-live.com website said that Russell became the bookmaker’s first insight director when h...

Paddy Power Opts For Brand-Led App Marketing Approach

Irish bookmaker Paddy Power is to alter the marketing strategy for its mobile gaming apps within the Apple App Store to a more brand-led approach in an attempt to improve conversion rates in a competitive mar...

Paddy Power Upgrades Live Casino Offering

Irish bookmaker Paddy Power has revamped its Live Casino offering as part of an effort to improve player experience by offering new bonus functionality and enhanced player management tools. The Live Casino f...

Manchester City Extends Paddy Power Partnership

English Premier League football club Manchester City has renewed a partnership with Irish bookmaker Paddy Power. Under the deal, Paddy Power will continue to serve as the club’s official betting partner in t...

Smith Takes Paddy Power Role

Irish bookmaker Paddy Power has appointed Adam Smith as its new head of external communications following his resignation from his previous role as a special adviser to former UK Department for Culture, Media...

Paddy Power To Use SIS Parx In The UK

Irish bookmaker Paddy Power has announced that it is to become the first gambling company in the UK to deliver the Parx live horseracing stream service from Satellite Information Services (SIS) Betting news a...

Reeve To Exit Paddy Power

William Reeve is to exit his position as head of operations at Irish bookmaker Paddy Power. Reeve, who co-founded online movie rental business LoveFilm.com, is planning to pursue another commercial opportuni...