US-based esports event organiser Super League Gaming has partnered with Wanda Cinemas Games in China.
The partnership with Wanda Cinemas Games, a subsidiary of Chinese media giant Wanda Media, will involve esports experiences featuring Super League Gaming events held at more than 700 movie theatres across China.
Discussing the deal CEO of Super League Gaming, Ann Hand, said:
“This accretive partnership was a strategic imperative for Super League. Joining forces with Wanda, the world’s biggest entertainment provider, to bring quality play, events, and content to those passionate players transforms the size of our servable market. We are honored to be partnered with Wanda as we bring Super League to the Asian market.”
The partnership with Wanda is the latest move in Super League’s global expansion strategy, which launched in September 2019 when the organiser announced a partnership with gaming centre software service provider ggCircuit. This agreement is said to be delivering Super League content to more than 600 gaming centres around the world.