Sky Betting and Gaming, the online gaming subsidiary of UK pay-television broadcaster BSkyB, has appointed search engine optimisation (SEO) specialist Epiphany Group to manage all aspects of its SEO strategy.
The arrangement will include earned media and off-page creative across the group’s Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands.
“Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns,” managing director of Sky Betting and Gaming Richard Flint said.
“We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space.”
Rob Shaw, chief executive officer of Epiphany Group, added, “Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical.”