Singapore Launches New Gaming Association

Singapore launches new gaming association. A new association is launched in Singapore bringing local Esports and gaming to world stage.

The Singapore Games Association (SGGA), formerly the Singapore Games Guild (SGG), launched officially with the aim of establishing a sustainable local gaming and sports ecosystem as well as attracting more sports events to the city.

SGGA operates with support from Enterprise Singapore, Infocomm Media Development Authority and Tourism Board of Singapore. SGGA will act as the official trade organization for gaming and esports for the sovereign city-state.

SGGA’s initiatives will begin by hosting an Industry Day on August 7-8 for local game professionals, as well as those hoping to enter the industry. In the third quarter of 2020, SGGA will launch its paid membership programme, open to all companies registered in Singapore, as well as Singapore-based individuals including freelancers.

The SGGA also announced the Singapore Esports initiative to establish industry-wide standards for hosting esports events and to celebrate the achievements of the Singaporean esports community.

[image: Swapnil Bapat]

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