Shamrock Farms has targeted the esports market with a new campaign for its Rockin’ Protein Energy brand, and has recruited League of Legends streamer and former pro Joey “VoyBoy” Esfahani.
Esfahani features in a digital commercial for the brand which debuted on his social media platforms. He joins Shamrock Farms’ pool of athlete endorsers which includes NBA pro Deandre Ayton and NFL player AJ Green.
Esfahani was a competitor in the early days of League of Legends esports, competing on teams such as Counter Logic Gaming, Dignitas, and Curse Gaming (which eventually folded into Team Liquid).
The streamer also recently announced a personal sponsorship with gaming peripheral brand CORSAIR.