Scientific Games Corporation has entered into a new contract with the Dutch National Lottery Nederlandse Loterij.
The deal will see Scientific Games provide its instant game “scratch cards” to the Lottery for a period of four years through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management program used by more than 20 lotteries globally. The agreement may be extended by Lottery for up to four additional years.
“After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games. While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries,” Raffaele Fiorini, business director for Nederlandse Loterij’s instant tickets, said.
“We are honored that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits,” John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games, said.
“SGEP is the market-leading program for lotteries focused on responsibly growing the instant product category. It is proven successful for many of the top-performing lotteries in the world, and we are delighted to continue maximizing results for Nederlandse Loterij and its retail partners while providing great entertainment for players,” Matthias Müller, Vice President Sales & Marketing for Scientific Games International Lottery Systems, said.
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