[image credit : BoyleSports]
Scientific Games and BoyleSports have upgraded the Ireland bookmaker’s screen solution from legacy technology to Promote, the leading screen solution from the OpenEngage range of OpenSports.
BoyleSports is Ireland’s largest bookmaker and with the upgrade to Promote it will receive state-of-the-art screen management solutions that empower it to present its sports betting data to punters in a sleek, intuitive package.
BoyleSports launched Promote with a select few shops in November 2019 and with Scientific Games it plans to roll out complete upgrades across every BoyleSports property in Ireland and the UK. Additionally, BoyleSports will onboard new betting shops with the upgraded screen solution.
Jenna Boyle, BoyleSports Group Retail Director, said, “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to the new Promote screen product. Reliability is key and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”
By choosing Promote, BoyleSports has highlighted the unique modular nature of the OpenSports product portfolio. OpenSports empowers global partners to choose the technology that works best for their business and for their players and sports betting operators worldwide choose OpenSports for this flexibility and reliability.
