SBTech Enters Mexican Market With Ganabet Deal

Sportsbetting solutions provider SBTech has entered the regulated Central American gambling market by signing an exclusive deal with Mexican land-based bookmaker Operadora General de Entretenimiento SA de CV, operator of the website.

Under the deal, Ganabet will replace its entire legacy sport system with SBTech’s turnkey platform.

SBTech will provide Ganabet with a full turnkey solution including its sports and live betting product, premium casino and live games, advanced mobile platform and localised payment methods for the Mexican market.

The deal will include the provision of a HTML5-based mobile betting, which SBTech said is compatible with all mobile devices and offers access to over 10,000 monthly live events and premium mobile casino content.

The platform also offers the user the ability to deposit and track transactions with localised payment methods.

“SBTech has shown they are fully experienced and knowledgeable in their ability to help existing bookmakers take their offering to the next level, and their expertise will allow us to grow our business in the regulated Mexican markets as well as in other South American markets,” Ganabet’s operations manager, Cris Matus, said.

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