Salim Sebbata Joins to Head Business Development, a multi-asset brokerage firm, has appointed Salim Sebbata as the group business development director.

Sharing exclusively with FortuneZ, the broker detailed Sebbata will be based in the London office and his goal will be to meet business partners and to grow the business, which already boasts offices in a range of European and non-European cities.

Commenting on his new role, Sebbata said: “ is a fast-moving innovator in the online trading and investing space, with a great management team that is easy to like and to work alongside.”

An important appointment with expanding services

Salim comes with a decorated 30 years track record in the financial services industry.

His accomplishments include the head of the Middle East and board member for E*TRADE. He also worked as a VP in Merrill Lynch and served as Managing Director of various financial firms.

“Trading and investing has come a long way since the 1990s. The disruption and disintermediation of traditional financial services will continue. Clients are optimizing their investments and finances with multiple apps and services. It is down to us to create relevant products and services,” Sebbata added.

Regulated by multiple regulators including FCA in the UK, through CySEC in Cyprus and the FSCA in South Africa, became a multi-asset broker last year by adding an array of new offerings include Thematic Portfolio products, initial public offering (IPO) private allocations, Direct Market Access, and Asset Management Services.

“We are happy to welcome Salim to the team,” Roei Gavish CEO of, said on the new appointment. “He will be instrumental in introducing our new line of products into [a] new global market.”

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