Relax Gaming signs with Paddy Power and Betfair. Relax Gaming, has signed with Paddy Power and Betfair, a deal that significantly enhances the supplier’s UK presence.
Under the agreement, a wide range of content from Relax’s third-party studios has gone live with the two operators, both leading brands under Flutter Entertainment Group, as well as integrated portfolios from the supplier’s platform partners.
Daniel Eskola, Relax Gaming CCO, said “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
Ian Gallagher, Gaming Director of Product at Paddy Power Betfair said “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.
“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
