Relax Gaming launches portfolio with Max Entertainment. Relax Gaming, iGaming aggregator and exclusive content provider, is to launch its comprehensive portfolio across the fast-growing online casino brands from Max Entertainment after signing a new content distribution deal.
Under the agreement, Relax’s proprietary slot portfolio, including player favourites Money Train and Snake Arena, as well as its vast library of high-quality aggregated content, is expected to launch across all the operator’s online casino brands.
Daniel Eskola, Relax Gaming CCO, said “Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.
“We’re excited to be joining forces with this exciting brand and look forward to providing its casinos with a wide selection of quality games and localised third-party content that have proven to increase growth for our partners.’’ he added.
Ion Minca, Head of Casino and Product at Max Entertainment, said “Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.
“The seamless integration and flexibility offered will also allow us to tailor the content offered by each brand and prioritise games that resonate with our target audiences.”