PointsBet has hired Patrick Sandusky from The Madison Square Garden Sports Company (MSG) as senior vice president of communications, effective May 3.
Sandusky will be responsible for leading all external communications and media relations for the operator in his new role, reporting to PointsBet USA chief executive Johnny Aitken.
“I am excited to join a growing company that is not only an industry leader in the sports betting space, but also at the forefront of sports and technology,” Sandusky said of PointsBet.
“The future of fan engagement will be built around sports wagering, and PointsBet – along with leading partners like NBC Sports – will change the dynamic on how sports fans interact with their favorite teams and leagues,” he explained. “I look forward to utilizing the strong foundation in place and helping shape strategy and vision to find success in the burgeoning, competitive space that is US sports betting.”
He previously served as MSG’s senior vice president of public relations, where he was responsible for communications and digital media activity for the sports and entertainment giant’s assets.
This included franchises such as the New York Knicks and New York Rangers, as well as New York’s Madison Square Garden Arena and its esports organizations Counter Logic Gaming and Knicks Gaming.
Before joining MSG he spent a decade as chief external affairs and communications officer for the United States Olympic and Paralympic Committee (USOPC), and began his career at the global public relations consultancy Hill+Knowlton Strategies.
“Having best-in-class people to harness the power of best-in-class technology is a mandate at PointsBet,” PointsBet USA chief executive Aitken commented.
“As the US sports betting market continues to expand and mature, Patrick’s wide range of executive experience and tireless work ethic will be a huge boon for the PointsBet team,” he said.
“We are excited to leverage his excellence in communications and public affairs, media, league and team partnerships, brand building, and the global sports landscape to capitalize on the opportunity at hand.”