Pari Mutuel Urbain has integrated a scanning technology into its betting app that lets punters get real time odds and prices on a live sporting event by pointing their mobile phones at the TV screens.
According to the French operator, the technology developed by TvTak is based on aggregated TV sports programming data that enables PMU to offer its latest markets and prices to punters on the relevant event.
Much like other igaming operators, PMU is investing in its mobile and tablet technologies, as 40% of its online bets are already placed via those platforms. PMU marketing director Cyrille Giraudat commented, “Estimates for the coming years suggest (mobile could be) an axis of considerable development.”
Online betting in France has found its feet after a difficult start in 2010, the sector recorded a 17% rise in stakes during the third quarter of 2013 to €182m, driven mainly by bets on the country’s Ligue 1 championship and its leading teams such as PSG or Monaco.
Giraudat added that volume of stakes had gone up 22% since the start of the year, and were up “53% in particular on Ligue 1 and PSG, where PMU is betting partner”.