Playtech shares iGaming insights in an exclusive interview with FortuneZ. World’s largest supplier of online gaming and sports betting software, Playtech Live Casino Managing Director, Edo Haitin recently shared some insights on the booming iGaming industry with global media publication company, FortuneZ.
What are some of Playtech’s strategies for overcoming different and ever-changing legislations in Europe?
“Expansion into regulated and regulating markets is a key pillar of Playtech’s strategy. We primarily target single markets with games specifically designed for and targeted for that market, which is a fairly unique approach for a supplier. The only way to overcome the hurdles is to cooperate closely with the regulators, which we do in each new market and on an ongoing basis.”
What would you say are some of the development highlights in the gaming industry?
“The Live casino sector is very competitive, and players are more demanding today than ever. As such, delivering a tailored experience is vital to stay ahead in the market. We invest time, money and effort in UI/UX development, constantly developing easier ways for our players to play our games. We are constantly working on our native offering to create a more localised experience, developing content specifically for certain markets, such as Spain. Recently we introduced Live Slots – a new gaming experience with a “streamer” style approach, whereby the Live dealer provides commentary on a live version of one of our popular slot games, in the same way players would on a streaming platform. This kind of Live Slot is a breakthrough in the industry and has already proved very successful with players.”
Would you say this pandemic served the gaming business well?
“The COVID-19 pandemic has had a substantial impact on the gaming business, of course. At the start of the pandemic we could see the land-based businesses struggle. However, the online side of the industry has managed to sustain its operations in a successful, safe way.”
How has Playtech pivoted their operations during this pandemic?
“First and foremost, the health and safety of our employees is paramount. We made sure that in countries where lockdown was applied, our office staff had the opportunity to work from home. To make sure our live dealers were not put at risk, our R&D team came up with a perfect solution – Picture in Picture. By setting up broadcasting stations in our dealers’ homes, we managed to keep the live tables going, with dealers delivering live commentary on the RNG games displayed on the tables – a very successful contingency solution.”
Can we expect anything exciting from Playtech in the near future?
“We have been busy developing a wide range of new games. Just a short while ago, we unveiled the new version of our Age of The Gods Roulette, which now is more community-targeted. We’ll soon be launching a brand-new concept game, and of course, we’re continuing to enhance our already popular existing games. So, yes, keep your eyes open for more exciting games!”
What would you say is most rewarding in this industry, for someone in your role?
“To see a new game develop from early concept stage to finally being launched and receiving positive feedback and encouragement from our clients.”