Playtech Pens Strategic Deal With Novomatic Americas

Playtech has entered into non-exclusive sports betting partnership with the Novomatic Americas arm of video lottery terminal (VLT) supplier Novomatic.

Under the deal, Playtech’s sports betting kiosk (SSBT) systems will be delivered through Novomatic ActionBook sports wagering kiosks across the US.

Novomatic ActionBook is currently active in 11 US states and counts the likes of DraftKings and Penn National among its clients in the country.

The partnership will also see Playtech and Novomatic Americas jointly market Playtech’s mobile sportsbook and player account management (PAM) software to prospective US customers.

The deal builds on a long-term partnership between Playtech and Novomatic, via which the two parties jointly operate more than 10,000 kiosks worldwide.

“This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market,” Playtech’s US managing director Jonathan Doubilet said.

Novomatic Americas president and chief executive Rick Meitzler added: “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook.

“We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.”

Playtech has agreed on a series of partnerships since entering the US market last year, including striking deals with Bet365 and BetMGM in New Jersey, while the supplier last month also partnered with Parx Casino in Michigan, Indiana, New Jersey, and Pennsylvania.

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