Mobile gambling company Playtech has announced the launch of the ‘Dual Network’ for its Live games, an offering the firm said would allow players around the world to enjoy a ‘tailored cultural experience’ while playing Live games.
The feature currently caters for the European and Asian markets, which Playtech said would mean that an Asian player living in Europe can play a game operated in the UK with an Asian dealer who follows Asian customer service practices, and vice versa.
Playtech said that this customisation offers players a “familiar cultural experience” that will make playing its games more “exhilarating”.
“The introduction of the ‘Dual Network’ feature once again shows Playtech’s responsiveness to players’ needs,” Playtech’s vice-president of operations, Shimon Akad, said.
“We constantly aim to provide our operators with the newest technology and best offering in the market, we follow consumer behaviours and create products that provide our licensees with a strong competitive advantage, which allows them to expand their potential market.
“I am certain this feature will be more and more important amongst players and operators in no time.”