[image credit : Playtech]
Aiming to offer a new level of flexibility to operators trying to create targeted promotions, online gambling software specialist Playtech Limited has announced the launch of game-specific and free spin bonuses for all its titles.
Isle of Man-based Playtech stated that its new title-specific system will allow operators ‘to grant players bonuses specific to a particular game, category of game or on a particular platform’ while its free spins bonuses will provides sites with ‘an alternative promotional tool for slots players’.
“We are thrilled to introduce these industry-leading features to market,” said Shimon Akad, operations VP for Playtech.
“They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and, therefore, increase their success and revenues. We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.”