US social games developer PlayStudios has announced the launch of myVegas Slots application for iOS and Android devices.
The company, which said that it expects to increase its market reach by 200% as a result of the new launch, said that the app will allow mobile gamers to receive “real-world rewards”.
The myVegas Slots offering is a free-to-play mobile casino gaming destination where players can earn points by playing slot games.
In each game, customers play for the chance to accumulate chips, loyalty points status and rewards, as well as earn special bonuses by advancing through various challenges, puzzles and battle rounds.
In an attempt to attract more players, the company has added four new partners to the programme in the form of Cirque du Soleil, House of Blues, Sugar Factory and the Las Vegas Monorail Company.
“Launching our new app is a huge step forward for us as we connect with a rapidly expanding, increasingly global, mobile audience,” PlayStudios’ founder, president and chief executive officer, Andrew Pascal, said.