Playson enhances Italian position with Blox Limited. Casino software developer Playson has confirmed a collaboration with Blox Limited, an Italian platform provider. The agreement allows the brand, which is part of Blue Ocean Gaming, to distribute Playson hits such as Buffalo Power: Keep and Win, Zeus: Thunder Reels and the newly released Solar King through its operator network.
As part of the agreement, the Italian-licensed platform provider can also deploy Playson’s integration-free engagement tools, including Network Tournaments, Jackpots and Free Spins, which have been proven to enhance player retention.
The deal extends the games studio’s player reach in the regulated market of Italy, where the company has cemented its fast-growing credentials with a string of key operator partnerships.
Blanka Homor, Sales Director at Playson, said “We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond.
“Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players.”
Karl Grech, CCO at Blox Limited, said “We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021.
“We’re excited to introduce the cutting-edge supplier’s games and promotional features to our clients and have no doubt that its catalog will continue to be a hit.”