Live real casino games provider PlayPearls has moved to expand its service offering with the launch of its first owned and operated gaming website, Bet Realm.
The medieval-themed online casino was established at the start of 2013 and has been brought to life using the latest live casino software from PlayPearls. The firm will now add Bet Realm to its HTML5 portfolio of games.
As part of the move, it also appointed multilingual digital agency SERPS Invaders to design and create an email marketing strategy to help launch the new website.
In addition, SERPS will also advise on a bespoke online marketing strategy to help drive traffic to Bet Realm.
PlayPearls said Bet Realm will become the “mould” for future white label provisions and is also planning the completion of further sites during the rest of the year.
“We feel Bet Realm sets a new and exciting benchmark in quality online casino solutions and look forward to this being the first of many projects with SERPS Invaders,” PlayPearls chief executive officer Vesa Ylipyky said.