Pinnacle.com has opted to relaunch its eSports Hub in a move it said “raises the bar” for player engagement.
The company said that the revamped service enables users to focus on their preferred game, thus allowing them to access betting options faster.
Customers will also have the option to drill down to see odds panels, content and schedules for the preferred game, while those new to esports betting can access entry level content.
Marco Blume, trading director at Pinnacle.com, said: “Pinnacle passed the five million esport bet milestone earlier this year, and I was projecting to reach 10 million by January 2018.
“With the relaunch of our eSports Hub I may have to revise that prediction.”
Harry Lang, marketing director at Pinnacle.com, added: “Pinnacle has been at the forefront of esports betting since 2010 and we are totally committed to maintaining our position as the global leader in the future.
“Our new eSports Hub is designed to support this ambition; we have combined our exceptional odds in a user-friendly format and published a huge portal of educational content so new and established esports bettors can develop and improve alongside us.”