[image credit : Paddy Power]
Irish bookmaker Paddy Power is preparing to launch a new marketing campaign to coincide with the imminent achievement of gaining one million fans on Facebook.
According to a report from Marketing Week, the company’s Facebook total currently stands at 964,000 with the figure expected to surpass the one million milestone next month.
Christian Woolfenden, Marketing Director for Paddy Power, stated that the operator was planning a campaign ‘typical of the brand’ to mark the achievement.
“We’ve been constantly experimenting with social for the last year to 18 months,” said Woolfenden.
“Paddy Power operates on a 70/20/ten basis [in terms of its marketing budget]. Social is in the ‘20 bracket’ right now but it’s very much moving into the ‘70 bracket’ and becoming a bigger part of the mainstream strategy.”