Social media platform Twitter has signed a multi-year content deal with the Overwatch League as esports continues its rapid growth.
Twitter will offer a range of Overwatch League content that should appeal to fans, including near real-time video highlights of the All-Star Weekend, a livestream of the weekly live show Watchpoint, plus other highlight clips from the regular season, playoffs and Grand Finals.
Activision Blizzard Esports Leagues Vice President and Chief Marketing Officer, Daniel Cherry commented:
“From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All-Star Weekend.”
Whilst Head of Gaming Partnerships at Twitter, Rishi Chadha, said:
“Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years. Overwatch League is one of the most Tweeted-about esports leagues on the platform, and this partnership will bolster that conversation.”
With Facebook falling out of favour with younger demographics, and many esports fans making no secret of their contempt for the platform, the deal illustrates Twitter’s determination to capitalise on the rapidly growing esports market.