[image credit : ORYX Gaming]
Slovenia-based ORYX Gaming has launched a new Data Analytics Platform that can be integrated into third-party systems or added to the ORYX iGaming Platform.
The Bragg Gaming Group company says its new platform can be integrated with third-party player account management systems (PAM), and the ORYX iGaming Platform, and allows real-time collection and analysis of data from transactional systems, management systems, content providers, service providers, products and websites.
According to the company, this will enable operators to gain a better understanding of their customers and more effectively segment, target, and engage them by triggering activities based on behaviour and preferences – improving conversion, retention, loyalty and player value.
The new platform features an analytical sandbox tool, enabling operators to look deep into data and develop advanced player segmentation, loyalty schemes and recommendations, all driven by machine learning algorithms.
ORYX’s Data Analytics Platform is the foundation of the ORYX Player Engagement Platform, which the company is set to launch. It is said to offer advanced features including targeted promotions, multi-channel campaign management, real-time event management – a system for direct player engagement.
Managing Director of ORYX Gaming, Matevz Mazij, which discussing the new platform, explained:
“Having a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
“The ORYX Data Analytics Platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.”
The company will be showcasing the new product at ICE London 2020.