Odobo And Bet365 Agree Gaming Distribution Deal

Online gaming company Bet365 has agreed a deal with games developer and content marketplace Odobo to distribute a selection of new games produced using the latter’s unique Game Development Kit (GDK).

Since integrating the Odobo platform, Bet365 has already begun offering two new games in the form of The Legend of Olympus1 and Baccpo2, both of which have been created using HTML5 technologies and practices.

Games produced in this way are delivered via a player’s browser to ensure compatibility and support across iOS, Android and Windows desktops, tablet and mobile devices.

The games developer said its Odobo Marketplace acts as a B2B “app store” for the gambling industry, allowing gaming operators to browse, licence, configure and install new games content as it becomes available.

“This is a very important milestone for Odobo and in Bet365 we have secured a premier global partner,” Odobo’s founder and chief executive officer, Ashley Lang, said.

“Together, we share a commitment to providing players with fresh and exciting content and with such a vast player community, we are delighted to announce Bet365 as our inaugural partnership.”

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