[image credit : NSoft]
African emerging market has been in NSoft’s focus for quite some time. In order to better explore possibilities that African iGaming market offers, NSoft has expanded its business operation’s team with two more dedicated sales managers settled in SAR and Nigeria.
This strategic decision resulted in a better understanding of the African market specifics and subsequently led to penetration into two new markets: Ethiopia and Burundi.
NSoft’s sportsbook, ever-popular draw-based games as well as beautifully designed virtual games have found their way to the players of three betting operators, new customers of NSoft at African iGaming market. In addition to this, two more retail-based sports betting operators from Ethiopia are in the final stage of production of NSoft’s Pre-Match and Live MTS complemented with web platform to be used for tickets’ code generation.
“It is always exciting to enter new markets, new countries. You basically have no formula for it – one has to do all research on market, trends and all define legal issues prior to any serious negotiation with potential clients. Thus, we are pleased to have additional sales forces on site that can quickly get into the matter and to respond with ease to any request of existing or potential clients,” said Ivan Rozić, SVP Global Sales & Business Development at NSoft.