Sports betting and interactive gaming technology company Newgioco Group has opened Newgioco Columbia SAS in Bogota to service the Company’s expanding operations in Central and South America.
The opening of Newgioco Columbia coincides with the signing of several new distribution agreements in South America, establishing new partnerships with the goal of positioning the Company for new regulatory guidelines in South America and new gaming laws such as those being developing in Brazil.
In connection with these and other contracts, the Company is now in the process of hiring regional experts to execute our Latam business plan and drive growth of our virtual sports product while positioning our sportsbook technology as regulations evolve in each country.
“The improved performance metrics of our latest generation virtual sports products have been developed to address an important value proposition for the sports betting business of casinos and private operators. We believe that this essential differentiator could result in the rapid adoption and global growth of our virtual sports products while expanding the deployment of our ELYS sportsbook technology in the U.S. and global sports betting markets,” Michele (Mike) Ciavarella, Newgioco Chief Executive Officer, said.